Leading Manufacturer of Fully Automatic Espresso Machines Chooses Growing Rich Retail Company for Online Merchandising

Cleveland - Saeco USA has announced a partnership with Easy2 Technologies for the development of product demos to syndicate to retail partner websites to help drive more sales online and in stores.

“Based on their wide range of consumer products experience, we are confident in Easy2’s proven merchandising solutions,” said Saeco Vice President of Sales Ted Richissin. “We considered many companies for our rich media content needs, but ultimately we decided that Easy2, with its Make Your Own (MYO) Demo option was the best fit for our needs,” he added.

Part of Easy2’s MYO Suite of online merchandising products, the MYO Demo Application allows manufacturers to create and syndicate product demos to unlimited retailers for a flat monthly fee – no added costs per click or fees for minutes viewed. “MYO was created to give consumer goods manufacturers control of their content on retailer websites,” said Easy2 President John Bukovnik. “Now anyone with or without technical expertise can create and syndicate a product demo in one hour or less,” said Bukovnik. “Retailers receive the demos free of charge and both parties benefit when sales go up.”

Among Saeco’s retail channel partners, Richissin plans to create interactive Saeco demos for products sold on Bed Bath & Beyond, Cooking.com, Whole Latte Love and other luxury goods retailers. “We’re committed to providing our partners with innovative products and marketing solutions,” said Richissin. “The demos have been shown to substantially increase unit sales conversion, reduce buyer hesitation when making a major purchase and drive consumers to retail locations where applicable.”

Saeco USA is part of Saeco International Group, established in Italy in 1981. The Company designs, produces and markets espresso/coffee machines for household and professional use, as well as automated vending machines for hot and cold beverages and snacks. With 17 subsidiaries worldwide, Saeco has grown successfully over the years to become a Group with a strong international reputation and a leading presence in the Italian, European and U.S. markets. Saeco's philosophy is to love and live coffee, constantly striving to capture more taste from every coffee bean. www.saeco-usa.com.

Easy2 Technologies is a leading rich media firm specializing in the development and distribution of interactive content. At their forefront of their services is the MYO (“Make Your Own”) Suite, a web-based Software as a Services platform. From product demos and selectors, to buying guides and brand stores, MYO’s breadth of product offer solutions for any online merchandising need.

Headquartered in Cleveland, Ohio, Easy2 has been providing rich media solutions to the nation’s top manufacturing and retailing clients, including Lowe’s, Amazon, Best Buy, Sears, DeWalt, KitchenAid, Whirlpool, Monster Cable, Electrolux, De’Longhi, and many more. For more information visit www.easy2.com.